A Living Journal
The everyday moments you'll want back.
Photos, milestones, the small daily things — kept somewhere warm, for the whole family who love them.
[ IMAGE 1 — HERO PHOTO ]
Real family + dog moment, natural light, portrait 4:5.
See IMAGE_SOURCING_GUIDE.md for specs.
Free to start Personalised birthday card Made in the UK
How It Works
Three simple steps.
Start their journal
Add a name, a photo, and a few things that make them them. Free forever, no card needed.
Capture the days that matter
Photos, milestones, the daft things they do. Health notes, favourite walks, whatever you'd want to remember later.
Bring the family in
Grandparents, kids, the friend who dog-sits. Everyone can add. Everyone remembers.
Why We Made This
Because the Wednesday walks turn out to matter more than you thought. Not the milestones — the ordinary days, kept somewhere warm.
The Small Things
The details you'll want back.
The way they sigh when they settle. The word they only answer to from you. The face they pull at the postman. The specific corner of the sofa. A place for the things that make them them — because those are the ones you'll be looking for later.
See how the character journal works[ IMAGE 2 — THE SMALL THINGS ]
Close-up of a dog doing something specific, natural light, portrait 4:5.
See IMAGE_SOURCING_GUIDE.md for specs.
Built Around a Real Dog's Life
Not just photos. The everyday care that keeps them well.
The small things
A place for the details you'll want later — the way they sigh when they settle, the word only you can say.
For every dog in your pack
One journal per dog, all in one place. Because every dog has their own story.
For the whole family
One shared log for feeds, walks and meds. So nobody double-feeds and nobody misses a dose.
Health you can see
Track their weight, see the trend, get a gentle nudge if something drifts.
Never miss a jab
Vaccination reminders that match your dog. One tap after the vet to reset the clock.
Meds, not missed
For dogs on daily tablets, a reminder every dose. One tap when it's given, one when it's not.
Notice what you'd forget
Log symptoms as they happen. We'll show you the pattern later, so vet visits are easier.
Grooming they need
Every breed's different. Reminders that match yours, not a generic schedule.
[ IMAGE 3 — FOR THE WHOLE FAMILY ]
Real family + dog moment, more than one person, landscape 5:4.
See IMAGE_SOURCING_GUIDE.md for specs.
Family Sharing
Everyone who loves them, adding together.
Invite the grandparents, the kids at uni, the friend who dog-sits. Everyone can add a photo, a memory, a milestone. When you scroll back through the years, it's the whole family in there — not just you.
See how family sharing worksAI That Actually Helps
Practical guidance, never in place of your vet.
Feeding, without the guesswork
Portion sizes for their breed, their age, their weight. Foods to avoid. Based on what vet nutrition bodies actually say.
When something's not right
Tell us what's happening. We'll help you know if it's a home concern, a vet visit tomorrow, or an emergency now.
Training that fits your dog
A plan for their breed, their age, their quirks. Five minutes a day. Positive reinforcement, the way trainers who understand dogs do it.
“How long have we had her now? Feels like she's always been here.”
Beyond the App
A good life with a dog happens outside too.
[ IMAGE 4 — GOOD WALKS ]
Dog on a UK walk — field, woodland, beach or moor, landscape 3:2.
See IMAGE_SOURCING_GUIDE.md for specs.
Good walks, not the same walk
Find parks, trails, and beaches near you that welcome dogs. Off-lead safe? Parking? Water for a paddle? We tell you before you get there.
Find walks near youTake them with you
Pubs, cafes, shops, hotels — the places nearby that welcome your dog.
Vets near you
Find a vet in one tap. Emergency vets flagged. Save your regular vet's number.
The people your dog needs
Groomers, trainers, boarding. Certified force-free trainers marked.
Somewhere to run
Off-lead parks, local meetups, breed-specific groups. Dogs need dog friends too.
We use your location only when you're viewing these pages. Never in the background, never stored without you saving something.
Your Welcome Pack
What arrives in the post.
[ IMAGE 5 — THE WELCOME PACK ]
The real welcome pack flat-laid on a warm surface, landscape 3:2.
See IMAGE_SOURCING_GUIDE.md for specs.
Two personalised paw tags and a wooden keyring, engraved with your dog's name and sent within a week. Tap a tag on your phone to open their journal. That's it — no gadgets to charge, no batteries, no fuss.
🐾 Personalised in Derby ✂ Beech wood, laser-engraved 📮 Posted within a week
Free vs Subscription
Start free. Upgrade when you want the rest.
| Free | Subscription | |
|---|---|---|
| Dogs | Up to 2 | No limit |
| Family members | Up to 3 | Up to 8 |
| Photos & videos | 100 & 5 | No limit |
| AI advisor questions / month | 0* | 50 |
*Wellbeing guidance and finding a vet are free and unlimited on every account, subscribed or not.
Free Forever
£0
No card needed, ever.
- Up to 2 dogs, one journal each
- 100 photos & 5 videos per journal, unlimited text entries
- Up to 3 family members can contribute
- Manual health logging — weight, meds, symptoms
- Wellbeing AI advisor, free and unlimited
- Find a vet near you, free and unlimited
- A public showcase page to share
The Subscription
£19.99 first year
£14.99 a year after that. Cheaper because you've already got the tags.
Everything in Free, plus:
- No limit on dogs, photos or videos — up to 8 family members
- Diet & Training AI advisors, 50 questions a month
- Full location & discovery — walks, pubs & cafes, groomers & trainers, meetups
- Health reminders, breed-matched flags & symptom pattern-spotting
- Breed-aware grooming schedule & vet visit prep sheets
- Time-locked messages & anniversary photo prompts
- Weekly digest email & seasonal care alerts
- Privacy modes — family-only or fully private
- Welcome pack: 2 personalised paw tags & a wooden keyring, posted within a week
- A personalised birthday card, every year
Auto-renews at £14.99/year. Cancel anytime from your dashboard.
Every dog deserves a place to keep their story.
Start their journal today. Free forever, or bring the whole family in for £19.99.